CounterPath Corporation (“CounterPath” or the “Company”) (NASDAQ: CPAH) (TSX: PATH), a global provider of award-winning, over-the-top (OTT) Unified Communications (UC) solutions for enterprises and carriers, today announced that it has signed a distribution agreement with Soft Solutions Ltd., a leading New Zealand-based telecoms distributor. Bringing expansion opportunities to both parties, the agreement will enable the sale of CounterPath Bria Stretto subscription services throughout Australia, New Zealand and Singapore.
“As we shift our revenue stream from perpetual licenses to subscription services, CounterPath is expanding its distribution network to ensure we have deep coverage in all markets globally,” said Bruce Ford, VP Channel Management at CounterPath. “Through our distribution agreement with Soft Solutions, CounterPath is expanding our access to more small, medium and large enterprises. We’re already impressed with Soft Solutions’ early success in gaining customers for our Bria Stretto solution, which includes delivery of hosted services such as centralized provisioning, corporate roster with presence and messaging, screen sharing and advanced analytics.”
Employees of small and medium sized businesses especially, often find themselves forced to use an ad hoc mix of consumer-grade collaboration tools such as WhatsApp, Facebook Messenger and Skype, in order to communicate with different parties. This need to jump from one application to another is having a detrimental effect on productivity. With CounterPath’s Bria Stretto solution however, employees now have access to highly secure, enterprise-grade collaboration tools that can be quickly and affordably deployed across the business. According to Nasdaq GlobeNewsWire, the market for UC-ready infrastructure worldwide will reach $96 billion by 2023, with the Asia Pacific region representing 29% of the market.
“Soft Solutions delivers a full spectrum of technology solutions to businesses across Australia, New Zealand and Singapore,” said Matt Carey, Communications and Continuity Solutions Manager, Soft Solutions. “The CounterPath Bria Stretto solution will enable businesses to meet the rising demand for highly secure and flexible unified communications and collaboration solutions that are easy to deploy, regardless of the underlying IT infrastructure their customers may have.”
Bria Stretto is a subscription service packaged for channel partners to easily enable softphone deployments through CounterPath’s cloud platform. The offering allows softphones to be easily distributed through the channel leveraging Stretto’s centrally-managed provisioning capabilities.
About Soft Solutions
Soft Solutions has been operating for over 20 years as a distributor of MSP services, computer software and hardware in New Zealand, focused on challenger solutions that add value for resellers and their customers. Visit www.softsolutions.co.nz
CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as AT&T, Avaya, BroadSoft, BT, Cisco Systems, GENBAND, Metaswitch Networks, Mitel, NEC, Network Norway, Nokia, Rogers and Verizon. Visit mrkt-stg.counterpath.com.
Senior Director, Marketing